Don’t be fooled by those companies (Prime Search Results Companies) charging you a monthly service fee to make your website appear in the top 10 search results for targeted keywords. Read the information below to see how I responded to a client’s question about this service.
There are 2 factors to consider when comparing a Prime Search Results Company’s services to Louisiana Market Pro’s website technology – the time it takes for your website to appear in the searches, and the specific keyword searches guaranteed by this company.
Specific Keyword Searches:
Louisiana Market Pro’s website technology does what this a Prime Search Results Company does as it relates to keyword searches TIMES TEN. The phrase below, taken from the other company’s website, best explains how Louisiana Market Pro’s websites differ from what they are doing:
Quote from their website: Outrank.com guarantees that within 60 days of returning your Business Profile Form, your information will appear on the front page of a major search engine for a key phrase comprised of your targeted location and one of the phrases applicable to your business (such as “Boston Kitchen Remodeling” or “Phoenix Auto Insurance”). In other words, their company can guarantee you that you will show up in the searches for approximately 2 keywords or phrases or combination thereof.
Louisiana Market Pro’s website technology does the same thing, however instead of our client’s website showing up for just one or two phrases, the website will show up for an UNLIMITED number of phrases. The impossible job of marketing a website is anticipating what phrases and keywords visitors will use to search for a business. Believe me, the combinations of keywords that I have seen people use to “make it” to one of my websites can actually be funny at times. There is no way to know what visitors will type in to reach your website. So, with our website technology, we don’t try to read our audience’s minds – we offer the information in a repetitive, thorough format, so that if anyone, anywhere is searching for anything related to our client’s business, they are going to find the website.
In other words, when Louisiana Market Pro adds content to a website, we cover every conceivable keyword or phrase multiple times throughout the website with the use of titles, descriptions, and keywords. When creating your site, thorough keyword research is performed (because of Louisiana Market Pro’s experience with Google AdWords) to try to cover every keyword that has ever been searched for our client’s website topic. However, our technology is so good that even when an event is added to our client’s website (while doing website maintenance, for instance), that one event will show up in the searches within 15 – 30 days even though it is just one event – one page on the website.
To sum up, the Prime Search Results Company can guarantee you that you will show up in the search results for those 2 phrases, however, they cannot guarantee that a potential visitor will actually type in those phrases to search for your company. So, when they “prove” to their customers that their technology works, they type in that phrase, and voila – there you are on the front page. However, unless someone actually uses that phrase to find you, it is not worth it.
Below are examples of the number of visitors and the number of keywords used to search for actual Louisiana Market Pro clients’ websites:
April, 2010 – 1,106 visitors via 794 keywords
May, 2010 – 989 visitors via 715 keywords
June, 2010 (to date) – 916 visitors via 712 keywords
April, 2010 – 1,084 visitors via 315 keywords
May, 2010 – 1,249 visitors via 458 keywords
June, 2010 – 1,584 visitors via 568 keywords
The Amount of Time it Takes for Louisiana Market Pro Client Websites to Appear in Searches:
The Prime Search Results Company guarantees that you will show up in the searches within 60 days. The reason for this is because they are just focusing on those couple of phrases as mentioned above. My website technology does the same thing in a period of 3 – 6 months for an unlimited number of phrases (as mentioned above) because of the Google bot you are paying for with your hosting fee.
However, Google has just raised the stakes for website designers everywhere. Google is taking a proactive approach to helping people who create websites (even small websites that don’t have a chance) get found on the Internet. They have increased the spread and frequency of their robot distribution, so that their robots that go out and index all of the websites on the Internet will be going out further and more frequently than they did before. This means that all websites have a chance to show up in the searches faster than they normally would. This is what makes Google the top rated search engine on the Internet.
However, this does not mean that “rinky, dinky” websites made with possibly a FrontPage technology will show up as number one in the searches. Alexa Rating (the number of visitors that visit your website) and Page Rank (the number of sites that are linked to your site) are still Strong factors in the rank that your website appears in the searches (pages 1 – 3 of the search results). Louisiana Market Pro clients have an advantage in this area if they use the Website Maintenance Program. The Website Maintenance Program shows activity on a client’s website (not just the correct content). Google will still be “rewarding” websites that have a high level of activity and interactivity on their sites.
So, the Prime Search Results Company can guarantee you that your website will show up quicker in the searches, but Google just changed their policy, so all websites are going to start showing up more quickly in the searches. The trick is maintaining the placement of your website in the top 1 – 3 pages of the search results, which is what can be done with the Website Maintenance Program.